2026 VENDOR REGISTRATION

• Festival Location: EXPO NEW MEXICO. 300 San Pedro Dr NE, Albuquerque, NM 87108.
• Expected attendance: 20,000
• Festival Dates/Times:
• – Saturday, April 11, 2026, 10am – 5pm
•  – Sunday, April 12, 2026, 10am – 5pm
• Load-in hours:
•  – Friday, April 10, 2026. 11am – 6pm
•  – Saturday, April 11 and Sunday, April 12 starting at 7am.
• Overnight security is provided.
• Load-out: Sunday, April 12, 5pm – 10pm
• All booth equipment, decor, and vehicles must be removed on Sunday following the event.
• Detailed information on load-in and load-out will be provided in the weeks prior to the festival.

• Complete the application form and be accepted to participate.
• Upon acceptance you will select your top booth choices. 
• Once your booth location is confirmed, you are asked to complete the online registration, by clicking the link at the bottom of this page. 
• Once registration and payment is submitted you will receive a confirmation email reflecting the information you provided. Required documentation will be attached to the email. 

• Festival Location: EXPO NEW MEXICO. 300 San Pedro Dr NE, Albuquerque, NM 87108.
• Expected attendance: 20,000
• Festival Dates/Times:
• – Saturday, April 11, 2026, 10am – 5pm
•  – Sunday, April 12, 2026, 10am – 5pm
• Load-in hours:
•  – Friday, April 10, 2026. 11am – 6pm
•  – Saturday, April 11 and Sunday, April 12 starting at 7am.
• Overnight security is provided.
• Load-out: Sunday, April 12, 5pm – 10pm
• All booth equipment, decor, and vehicles must be removed on Sunday following the event.
• Detailed information on load-in and load-out will be provided in the weeks prior to the festival.

• We will accept only one vendor of franchised businesses and brands. (i.e. Pampered Chef, Organo Gold, Dove Chocolates, etc).
• We reserve the right to deny participation, and issue a refund, should a vendor’s brand or product not fit the festival. 
• All food and non-alcoholic beverage vendors are required to have a hand-washing station in the booth.
•  – We will have hand washing stations available for rent closer to the event. 
• See Required Permits and Paperwork section for details.
• Sampling: All food and non-alcoholic beverage vendors are expected to have tastes and samples available for attendees.
•  – Sampling sells. 
•  – We encourage cost-effective sampling methods.
•  – Do not have too many products available for sampling at any point in time.
•  – One strategy is sampling different products throughout the weekend encouraging attendees to return to you booth. 
•  – You do not have to allow attendees to grab-and-go samples – this is not a buffet.
•  – Have clear signage stating that “Samples Are Available, Please Ask” – to help engage with those who taste your product(s).
•  – Sampling should be done to encourage conversations with attendees about you and your products.
•  – Sampling is proven to be the most effective way to boost sales at events.
• There is no propane allowed indoors.
• There is no frying allowed indoors.
• All non-food vendors (crafts, jewelers, etc) must incorporate chocolate and/or coffee into their displays. (i.e. jewelry draped over coffee beans etc.)
• Due to existing concession stands at Expo New Mexico, all vendors are prohibited from selling the following:
•  – Bottled water, soda, and energy drinks.
•  – Savory, warm, plated foods (i.e. hamburgers, hot sandwiches, burritos etc)

• ALL VENDORS

    Listing or logo with live link on the festival website.

    4 complimentary general admission passes for friends and family.

    Coupon code for discounted tickets for your friends, family, & customers.

• PARKING PASSES:

   1 parking pass per booth, per day, double booths receive 2 parking passes per day.

   Passes must be  picked up at Load-in.

   Parking passes allow for daily in/out parking privileges.

   Additional vendor lot parking passes are available for purchase at $10.00 each and may be purchased one month prior to the event. An online order form will be provided. 

• VENDOR BADGES:

   Single booths receive up to 4 staff badges.

   Double booths receive up to 8 badges.

   Badges ARE transferable. Additional badges are $5 each.

• An order form for additional parking passes, vendor badges, tables, etc will be sent out in February. 

• OUTDOOR VENDORS
  
  • •     10×10 space either under a professional tent or under a covered patio area.
    •    Tents will have sidewalls for overnight enclosure. Vendors are responsible for opening and closing their tents each day.
    •     One 6 foot table, two chairs.
    •     Additional tables available for rent. You may bring your own.
  • INDOOR VENDORS
    •     10×10 pipe and drape booth with 8 foot curtain in the back.
    •     You may hang banners from the pipe and drapes.
    •     One 6 foot covered table, two chairs, one small trash can per booth.
    •     Additional tables available for rent. You may bring your own.
  • MOBILE UNITS (trucks & trailers)
    •    We work to provide ample space for easy in and out.
    •    Units must stay in place throughout the event.
    •    Units located indoors must operate only on electricity, have batteries disconnected, and no more than 1/4 tank of gas.

IMPORTANT DATES:

January 10, 2026: Vendor Registrations  and Booth Payments Due.
– Registration and payment may be accepted after this date on a case-by-case scenario.

February 1, 2026: Cancellation deadline for a full refund.

Cancellations after February 1 may receive a partial refund if your space is able to be re-sold. No refunds are issued for cancellations after March 1, 2026. 

February 13, 2026: All Documents Due. An extension may be granted on a case-by-case basis.

IMPORTANT DOCUMENTS

• VENDOR AGREEMENT
•  – Required for all vendors.
•  – This will be signed as part of the online registration process.  You can view a copy of the agreement by clicking HERE.
• CERTIFICATE OF INSURANCE
•  – Required for all vendors.
•  – View a sample certificate HERE
•  – Must include the following as an additional insured:
  Blue River Productions. 13209 Hidden Valley Rd NE, Albuquerque, NM 87111
• For non-food vendors an insurance waiver form may be completed upon request.
• NM TEMPORARY FOOD PERMIT
•   – Required for all food and non-alcoholic beverage vendors
•   – A blank permit will be emailed to you upon receipt of your registration.
•   – You can also access the form by clicking HERE.
• FOOD HANDLERS CARD
  
  •   – Required for all food and non-alcoholic beverage vendors.
  • – At least one person in every food and beverage booth must have a Food Handlers Card.
  •   – There are many online courses to secure the card.
  •   – One option to secure your card: https://www.efoodcard.com/nm/

HOW TO SUBMIT YOUR FORMS:

Via Email: Contact@BlueRiverProductions.com

Via Fax: 866-593-1836

AVAILABLE DISCOUNTS 
-DOUBLE BOOTH: Vendors who book a double booth space receive $100 off.  

UTILITIES:

• All vendor fees are inclusive of wifi and access to standard 120v electricity, upon request.
  – Please note the WiFi can be slow at times. Have a back-up plan in place.

• 220v electric and access to a dedicated water line can be arranged based on booth placement.
   – An order form for 220v electric and water lines will be available 8 weeks prior to the event.
   – 220v/30 amps electric: $150
   – Dedicated water line: $150

INDOOR VENUES:

LUJAN EXPO HALL
 – Vendors are provided with a professionally installed pipe and drape booth including 1 table, two chairs.
 – Inline Booth: $675.00 
 – Corner Booths: $800.00
 – Mobile units (trucks/trailers): Pricing based on required space.

OUTDOOR VENUES:

HERITAGE STREET, MAIN STREET, & THE BARN
 – Vendors are provided with a professional tent, 1 table, two chairs.
 – Upon request, branded tents may be permitted.
 – Tented spaces: $500.00

TRUCKS/TRAILERS
 – All mobile unit spaces: $600.00
 – Very limited availability.
 – The venue prohibits the sale of savory foods and bottled waters, sodas, and energy drinks.

ALL COMMERCIAL/LEAD GENERATION VENDORS
Vendor Fee: $1,500.00/indoors. $1,200/outdoors.
No discounts may be applied.

ALL ALCOHOL VENDORS
A $250 surcharge per alcohol vendor due to Expo NM policies and permit costs. (This is per vendor, not per space and is inclusive of all permit costs.