FIRST IN THE NATION AND LARGEST IN THE WORLD

VENDOR TOOL KIT

Read thoroughly for the best festival experience possible. 

Any questions?
Contact either:
Lorianna Marrone, Coordinator
Contact@blueriverproductions.com
Office: 505-933-8650
Cell: 505-301-2418

Dean Strober, Producer
Contact@blueriverproductions.com
Office: 505-933-8650
Cell: 917-312-8016

BEST PRACTICES & IMPORTANT REMINDERS
  • BEST PRACTICES & IMPORTANT REMINDERS
  • All food & (non-alcoholic) beverage vendors must have samples available throughout the event.  
  • All commercial and non-food vendors are expected to include chocolate and/or coffee in their displays or customer experience. Failure to 
  • Have a way to collect contact information of your customers to follow up with after the event. Mailing list, fish bowl for business cards etc.
  • Have business cards or other promo material available with your contact information.
  • Have change (small bills) for cash sales. Our box office is unable to make change during the event. 
  • For discounted printing from our favorite local printer,  Minuteman Press, Click Here

It takes a village to spread the word. We expect all vendors to help promote the event.

DIGITAL PROMOTION:
Use the festival graphic below to post about the event on your social channels. Note, it includes a coupon code for 20% off. 

Click here to download the image below:

 TICKET GIVEAWAYS: Each vendor is allotted 2 pairs of tickets to give away through online/in-store promotions/contests to promote the Festival. They are not to be given to friends or family.
Follow these guidelines for the contest:

  • Choose your winner: No later than Tuesday, APRIL 7th.
  • Send us their NAME and EMAIL address and we will send them Electronic Tickets to attend the Festival. (Valid any day). We cannot leave tickets at the door for pick-up.
  • If you are running a social media contest, be sure to type @ChocolateandCoffeeFest and #ChocolateAndCoffeeFest in your post.
  • The tickets are transferable in case the winner cannot attend.
  • You may run the contest however you’d like. i.e. “share a post“, trivia contest, fishbowl of business cards, etc. 
Download and post this image:

WEBSITES:

Should any vendor be interested in updating their websites, we would like to offer a personal recommendation for MA Nick, who oversees all website development for Blue River Productions. He’s fast and very affordable. In addition to seeing his work on this Chocolate and Coffee Fest site and blueriverproductions.com, here are a few mock-ups he has created to showcase his work: 

Project- CrudeLab Coffee
Draft New Design- https://lojap1.sg-host.com/
 
Project- Theobroma Chocolatier
Draft New Design- https://lojap2.sg-host.com/


If interested, you can email him directly at mail.nickofficial@gmail.com. Be sure to mention the referral from Blue River Productions. 

LOAD-IN/SET-UP

  • Friday, April 10th. 10AM – 6PM
  • Saturday, April 11th. 7AM – 9AM (event starts at 10am)
  • Sunday, April 12th. 7:30AM – 9AM (event starts at 10am)

LOAD-OUT

  • Sunday, April 12th. 5PM – 10PM.
  • Everything must be removed Sunday evening.

DIRECTIONS TO THE VENDOR GATE (GATE 6) AT EXPO NEW MEXICO STATE FAIRGROUNDS

All vendors and staff must use Gate 6, which is located near the northwest corner of Lomas and San Pedro, across from McDonald’s, see link and maps below: 

VENDOR LOAD-IN INSTRUCTIONS:

  • When entering EXPO NM, inform the parking attendant you are a vendor loading in for the Chocolate & Coffee Fest.
  • Parking passes are not required for load-in.
  • Please be familiar with your booth location.
  • Do not block load-in doors with your vehicle.
  • Once unloaded, please move your vehicle to the nearest parking lot.
  • Thank you for your patience and cooperation.

At Load-In You Will Receive:

  • Staff badges for the weekend
  • Parking passes for the weekend
  • Vendors receive 1 parking pass per booth, per day (double booths receive 2 passes per day)
  • Passes allow in-and-out parking privileges
  • All parking passes must be picked up on Friday during load-in
  • Failure to pick up passes may result in paid parking
  • We do not reimburse parking fees

Saturday Arrival:

  • Load-in begins at 7:00 AM
  • Please direct staff to park in attendee lots and walk to the venue (limited vendor parking near the building)
  • All food & beverage vendors must be ready for health inspections by 9:00 AM
  • Doors open to the public at 10:00 AM

Sunday Load-In/Out:

  • Load-in begins at 7:30 AM
  • Doors open at 10:00 AM
  • Event ends at 5:00 PM
  • Booths must remain open until 5:00 PM
  • Vehicles are not allowed near the building until all attendees have exited
  • All equipment and materials must be removed Sunday evening (no exceptions)

Venue WIFI: 
Network: ExpoGuest
Password: St@tefairground5

TRASH: Event staff does not empty vendor booth bins. Please empty your trash into the large receptacles located throughout the event. 

SECURITY: We will have overnight security Friday and Saturday nights.

TAXES: You are responsible for the collection and payment of any applicable sales tax. The State of NM expects all NM based sales to be filed with sales taxes paid to the state.  SALES TAX AT NM FAIRGROUNDS IS 6.1875%

REGISTER FOR NM TAX ID NUMBER HERE

FILTERED WATER: We will have filtered water hoses available both indoors and outdoors to fill coffee brewers, hand washing stations, or for any other needs you may have. An on-site janitor closet is available to fill hand-washing stations. It is NOT available for disposal of coffee grounds or any other materials.

CHANGE/ATMs: Be prepared with plenty of change for cash sales. Our box office is not able to accommodate requests for small bills.  There are ATMs on site.

HEALTH PERMITS: Once the health inspector has inspected your booth, they will give you your temporary health permit. They will be on-site during load-in hours. Be sure to review the Health Department Guidelines.

BOOTH DECOR: You may bring any and decor and signage for your booth, including additional tables, chairs, etc.

PARKING PASSES: They are provided at load-in on Friday. If you will not be there on Friday, let us know so we can arrange an alternate way to get you your parking passes.
We will not reimburse parking fees if you fail to pick up or bring your parking pass.

STAFF PASSES: Staff passes are picked up at load-In on Friday.

STAFF ARRIVING AFTER WE OPEN: If you have staff arriving without a Staff Pass over the weekend, direct them to enter through the main exit. They only need to identify themselves as a vendor. 

PARKING MAP FOR EXPO NEW MEXICO STATE FAIRGROUNDS
Note: Due to other events happening onsite, vendors may be directed to use other lots than those indicated. 

Review this information carefully and send any updates right away at contact@blueriverproductions.com 

Business NameBooth #Vendor BagdesHandwashing StationExtra 6ft TableDedicated Water Line50 AMP Power NeedsSAT Parking PassesSUN Parking Passes
1 Day Concrete Coatings4122    11
111 T-Shirt Lab6094    11
A Spice/Blend Above502 – 5032    11
ABQ Jewels2611    11
ABQ Live4416    22
Amalie Coffee6074   111
Ambitions Media2682    11
Amy Baca Lopez Art Studio2441    11
Antelope Creek Ranch Wagyu202 – 2034    22
Aqua Shield NM2334    11
Argencove Chocolate41321   11
Baked by Christiana4194    11
Behempful CBD4014    33
Belen – Bean To BarBean to Barstaff12  11
Beyond Dates3222    11
Big Dipper Coffee Truck2544   111
Bing Tea2554    11
Black Diamonds Inspiration2472    22
Black Mesa Winery3054    11
Black Pearl Mobile Bar2476    11
Blossom & Barrel2043    11
Bosque Coffee Roasters9005    11
Bougie Brie, The8014    22
Boxing Bear Brewing Co.2144    22
Brain Freezer, The2373    11
Brenda’s Perfect Brittle5042    11
Busy Bee Frozen Custard5114   111
Café Monita2493   111
Camano Island Coffee Roasters6012    11
Celina’s Biscochitos7024    33
Chai Chai Love8054    11
Champion Windows and Home Exteriors2204    11
Chandy’s Candies3324    11
Chavez Family Coffee Supply4184    33
Chez Shalese2584    11
Chicky’s Coffee9174    33
ChocGlitz & Cream4223    11
Chocolate Cartel8024    22
Chocolate Dreams Pastries2512    11
Chocolate Moonshine Co.4302    11
Chocolita Chocolate4203    11
Cocoavino9044    11
Cooking with Coffee9032    11
Cornivore7114    11
Coronado Coffee4274 1  11
Crackle & Creme3174 1  11
Cream City Market – Wisconsin Cheese Curds8144    11
CrudeLab Coffee327, 3287121144
Culligan Water9124    11
Cultura Chocolate8074    11
Dandee Designs2462    11
Defined Fitness2264    11
Diego’s Chocolate316411  11
Disc-It24161   22
Divine Delights by Jessica2055    22
Double cup coffee truck2314   111
Drop Cafe428, 4294  1122
Dust Devil Roasters6164    11
Eldora Chocolate7174    11
Elixir Boutique Chocolates710, 7216    33
Embers Chocolate5083    11
Enchanted Sugar4023    11
Ex Novo Brewing2124    22
Express Flooring2394    11
Finca Manantiales70541   11
Fine Chocolate Industry Assoc.90731   11
Floreo Belize8042    11
Folksy Coffee Roasters6042    11
Freddie Dee’s3101    11
Green Ingredient, The4142    11
Green Joe Coffee School3304    11
Guittard Chocolates70124   11
Gullinn Kurt6082    11
Heart of Hemp, The3074    11
Heidis Raspberry Farm6064    11
Heritage 1857 Coffee7183    11
HERNAN Mexico6024 1  11
Honduras Chocolate Company71621   11
Honey Shack NM8034    11
Hot Habit2014    11
ICEICE4    11
Jaramillo Vineyards3344    11
Just Peachy Pueblo Biscochitos2133    11
K and C Naturals3024    11
Kahkow USA3062    11
Kats Karamel Confections41741   22
Kelly Jo Designs by Wine2524    33
Kessho7192    11
Kiki’s Cookies & Cakes2063    11
Kitchen Sisters of Albuquerque, The8135    33
Kith+Kin Roasting Co2434   111
Kogler’s Bakery915 – 9162    22
Kokoleka Puna Hawaii7204    11
La Goulue6002    11
Las Nueve Ninas4394    33
Laughing Turtle Soap Co.8092    11
Le Paris French Bakery6142    22
LeafFilter Gutter Protection262     11
Lescombes Family Vineyards905, 906, 21681   66
Licorice Ropes3151    11
Loredana’s2004    11
Lotus Tree Herbal2404    22
LP Motifs2354    11
m2 Confections70631   11
MAD macarons LLC9204    11
Mandy’s Farm – Table SpaceT11    11
Martha’s Body Bueno.com2114    11
Megan’s Pantry3014    11
Merchandise700staff    11
Michael Thomas Coffee Roasters6236  1133
Mike’s Jerky6033    33
Miss Tiffs Caramel and Confections913 – 9144    22
MNI CooperCourtyard       
Monsoon Chocolate612, 6134    22
Mountain Man Gourmet4164    11
Naked 6 Pastry Co.91821   21
Naples Drizzle4364    11
Native Harvest Zia Coffee/Boba To-Go-Ba2574    11
New Mexico Lottery311 – 31213    1212
New Mexico Sabor3181    22
New Mexico Sticker Company2152    11
NM Pinon Coffee43161 1222
NM Prickly Pear Jelly3044    11
NM Wine Studio4372    11
No Wheat, All Sweet3317    22
NOCO Chocolates3134    12
Noisy Water Winery7094    11
Nomé Chocolate6052    11
Nothing Bundt Cakes6203    33
Oakeley’s Jerky Company2234    11
Odd Box Coffee Roasters3404   20AMPS11
Old Barrel Tea Company3383    11
Old Norse World Cuisine4074    11
One Sparkle Bling Boutique2594    22
Ordinarily Beautiful Cotton Candy2304   111
Orinoco Alchemy Inc.326, 3222    22
Óscar Rodolfo Chocolatier4342    11
Outlaw Extracts7124    11
Outside Agitator Coffees2212    11
Oval Dogs Coffee610, 6218  1 22
Paca Coffee Co4064    11
Pampered Chef8064    22
Pappardelle’s Pasta8001 2  11
Percy’s Oven2674   111
Phil’s Gourmet Sauces4263    11
Pica Sweet3004    11
Plot Twist Farm Co3146    33
Pollinator Chocolate5101    11
Ponderosa Winery3394    22
Pop Co., The3034    43
Pop Pops2424    21
Positive Energy Solar2604    11
Poulin Marketplace8114    11
Poulin Remodling8104    11
Prophecy Chocolate335211  11
Puffed Up Candy2634    11
Quarter Celtic Brewpub3334    22
Rayluca Chocolate6184    11
Redemption Road Coffee324 – 3254    22
Relaxation Station- Suzy Frick4004    21
Rich Brownies/Puckies Stuffed Cookies404 – 4052    22
Roasters of the Year341       
Rocky Mountain Chocolate Factory71341   11
Rollin’ Thru ABQ2224    11
Roots Ruidoso7042    11
SAKU Superfoods329311  11
Salem’s Tea House2253    11
Santa Fe Olive Oil Company & Old Pecos Foods320 – 3214    22
Santana’s Black Label2562    11
Saratori’s Pastry Shop707, 70812    66
Scentsy Fragrance3082    11
Shake It Up2294    11
Sheehan Winery619, 2484    11
Sip Sorceri4384    11
Snugglecubs Cookies4354    33
SoPo Coffee61141   22
Spice Exchange714, 7152    22
Stags BBQ2344    11
Stargazer Kombucha2182    11
Strawberries and More901 – 902, 2658    22
Styria Bakery II500 – 501, 208, 2074    33
Sugabom, The4154    22
Sugar Bee’s Sweets2364    11
Sweet & Saucy7034    11
Sweet Almande3362    22
Sweet Pea Bakery3094    11
Sweetwater herbs and crafts8124    33
Syrupology8084    11
T-Mobile2662    11
TAYORi Home & Body2241    11
Tea’ze A More5093    22
Tecolote Confectionary3194    11
Teri’s Sweet Garden and Wild West Pickles410- 4115    22
Theobroma Chocolatier505 – 5063    33
Three Black Cats209 – 2101    11
Tierras Planas Roasters4094  1111
Toasted Mallow4404    11
Touring Chocolatier, The4034 1  11
Tru Goodness Brands424, 4254    22
Tucson Chocolate Factory6152    11
Twitchy Coffee Co3234    11
Universal Water Systems4214    11
VeneCacao Chocolateria4084    11
Villakuyaya Chocolate6171    11
What the Fudge CO4334    11
WHEELCHAIR RENTALSWR4    11
Whiskey Morning Coffee5074    11
Window World Albuquerque2384    11
Wiseman House Chocolates9195    11
Worthington Farms LLC3374    11
Wow Wow Hawaiian Lemonade2648    22
Xol Original2454    11
Zetta Marie’s Patisserie23211   11