NORTH AMERICA'S ORIGINAL CHOCOLATE & COFFEE FESTIVAL

SWEET WEEK

A celebration of all things sweet

MARCH 29-APRIL 6, 2025
The purpose of Sweet Week is to drive traffic to culinary businesses throughout Albuquerque with the promise of sweet discounts, fun promotions, small group classes, unique dining experiences, new product release parties, and large scale events designed to indulge one’s sweet tooth.

A partnership between the Southwest Chocolate and Coffee Fest and Edible New Mexico, with the support of Visit Albuquerque.

Use the form below to learn how you can participate.

Sweet Week is an initiative to drive in-person traffic to culinary businesses throughout Albuquerque. The purpose of Sweet Week is to raise funds for, and awareness of, local non-profit organizations who champion employment opportunities for people with disabilities.

Sweet Week takes place March 29, 2025 – April 6, 2025, leading up to, and including, the 15th annual Southwest Chocolate and Coffee Fest, taking place April 5-6, 2025 at Expo NM.

All food & beverage businesses, or those related to chocolate or coffee products, are invited to participate. You do not need to be a vendor at the Southwest Chocolate and Coffee Fest. Online businesses are encouraged to partner with a local brick and mortar business for Sweet Week participation.

Examples of Sweet Week activities:

– Theobroma Chocolates: 15% off $15 or more
– Elixir Chocolates: A small group truffle making class, and 15% off $15 or more
– The Brew Coffee: A coffee cupping session, and 15% off $15 or more
– Local brewery: beer & chocolate pairing session or release party for a new chocolate or coffee beer
– Buffett’s Candies: A small group chocolate tour and chocolate making demonstration
– Explora: The Science of Chocolate & Coffee Day on April 5
– Electric Playhouse: An immersive chocolate dining experience
– Local restaurant: A chocolate or coffee inspired meal, specialty Sweet Week dessert menu, a special pairing experience.
– Local Wine Bar: Wine & Chocolate Pairings
– Local beauty spa: 15% off a coffee body scrub

Small Group Ticketed Experience:

– Want to host a Sweet Week special event?

– You decide when to host the event and, if applicable, how much to charge per person.

– We will add a nominal amount to every ticket as every participant will also receive a pass to the Southwest Chocolate and Coffee Fest.

– We handle ticket sales and event registration, providing you with a list of all registrants and their contact information, as well as payment for your event.

WHAT:

Sweet Week, a city-wide celebration of all things sweet, is an initiative to drive traffic to small culinary businesses throughout Albuquerque. Sweet Week will include discounts and promotions, small group classes, unique dining experiences, and larger scale events designed to indulge one’s sweet tooth while also supporting non-profit organizations whose mission is to champion employment opportunities for individuals with disabilities.

WHEN:

Sweet Week takes place March 29, 2025 – April 6, 2025, leading up to, and including, the 15th annual Southwest Chocolate and Coffee Fest, taking place April 5-6, 2025 at Expo NM.

WHY:

The Southwest Chocolate and Coffee Fest traditionally attracts 22,000 attendees, many traveling from out of state. Sweet Week has been created to entice Festival attendees to extend their visits and support businesses throughout Albuquerque.

Designed to drive traffic and economic development throughout Albuquerque, we will be utilizing the extensive marketing reach and promotional efforts of the Southwest Chocolate and Coffee Fest, Edible New Mexico magazine, and Blue River Productions to promote Sweet Week’s participating businesses.

Participating businesses will be listed in an online Sweet Week guide, included in social media marketing initiatives, and included in printed guides and digital promotions created by Edible New Mexico magazine.

WHO:

All brick and mortar culinary businesses, or those related to chocolate or coffee, are invited to participate, including, but not limited to; chocolate and coffee shops, restaurants, bars, cafes and any businesses that can naturally tie in chocolate, coffee, or other sweets.

You do not need to be a vendor at the Southwest Chocolate and Coffee Fest to participate in Sweet Week. This is not available for online businesses.

Examples of Sweet Week activities:

– Theobroma Chocolates: 15% off $15 or more

– Elixir Chocolates: A small group truffle making class, and 15% off $15 or more

– The Brew Coffee: A coffee cupping, and 15% off $15 or more

– Buffett’s Candies: A small group chocolate tour and chocolate making demonstration

– Explora: The Science of Chocolate & Coffee Day on April 5

– Electric Playhouse: Chocolate Dinner

– Local Wine Bar: Wine & Chocolate Pairings

– Local beauty spa: 15% off a coffee body scrub

– Local restaurant: A specialty dessert menu only available during Sweet Week

– Local brewery: beer & chocolate pairing session or release party for a new chocolate or coffee beer

HOW:

All participating businesses must select one (or more) of the following ways to participate:

– 15% off $15 or more

– A small group experience; a dining, tasting, or pairing experience or a class

– A unique offer; for example something free with any purchase or a unique product only available during Sweet Week

Small Group Experiences:

– You decide when during Sweet Week to host your event.

– Yes, you can charge for your small group experience.

– You decide how much you need to charge per participant.

– We will be adding a nominal amount to every ticket as every participant will also receive a ticket to the Southwest Chocolate and Coffee Fest.

– We will be handling ticket sales and registration, providing you with a list of all registrants and their contact information, as well as payment for your event.

In addition to advertising support by Edible New Mexico, all Sweet Week businesses will also receive:

– Ad space in one email blast to 50,000 local festival attendee subscribers.

– Logo and listing in the online Sweet Week section of the Southwest Chocolate and Coffee Fest website.

– Dedicated social media post about your Sweet Week promotion to all Chocolate and Coffee Fest social media accounts

Sweet Week participation costs will be determined by the size of your ad in the official Edible New Mexico Sweet Week guide.

PARTICIPATION:

Participation costs will range from $125 – $1595 based on the size of your chosen ad in the official Edible New Mexico Sweet Week guide. [$125 per listing/$1595 for a full page ad]

Discounts will be provided for vendors at the Southwest Chocolate and Coffee Fest.

In addition to advertising support by Edible New Mexico, all Sweet Week participating businesses will also receive the following:

– Ad space in one email blast to 65,000 local festival attendee subscribers.

– Logo and listing in the online Sweet Week section of the Chocolate and Coffee Fest website.

– Dedicated social media post about your Sweet Week promotion to all Chocolate and Coffee Fest social media accounts.

PARTICIPATION COSTS:

Cost is based on the size of your ad or listing in the official Edible New Mexico Sweet Week guide. $100 discount provided for vendors at the Southwest Chocolate and Coffee Fest. All participants are required to display a Sweet Week poster in their window and place promotion materials at a point of purchase.

In addition to the advertising presence in Edible New Mexico, all Sweet Week participating businesses will also receive the following:

– Logo and listing in the online Sweet Week section of the Chocolate and Coffee Fest website

– Dedicated social media post about your Sweet Week offer or experience to all Chocolate and Coffee Fest social media accounts

– Sweet Week poster for your business window

– Ad space in one email blast to 65,000 local subscribers

PLATINUM $1,595/$1495 for Fest vendors (full page Edible NM ad plus all Gold perks below)

GOLD $875/$775 for Fest vendors (limited to 8, includes 1/2 page Edible NM ad)

– Participation in Sweet Week
– 1/2 page custom content ad in Edible New Mexico with featured sweet (editorial value: $1115)
– Social Media promotions on @chocolateandcoffeefest and @ediblenewmexico Instagram accounts
– Logo/listing in printed in Sweet Week Guide in Mar/Apr issue of Edible New Mexico; and Sweet Week Guide on ediblenm.com and chocolateandcoffeefest.com. Includes highlight of any special events, pairings, or offerings.

SILVER $575/$475 for Fest vendors (limited to 16, includes 1/4 page Edible NM ad)

– Participation in Sweet Week
– 1/4 page custom content ad in Edible New Mexico with featured sweet (editorial value: $1115)
– Social Media promotions on @chocolateandcoffeefest and @ediblenewmexico Instagram accounts.
– Logo/listing in printed in Sweet Week Guide in Mar/Apr issue of Edible New Mexico; and Sweet Week Guide on ediblenm.com and chocolateandcoffeefest.com.

– Includes highlight of any special events, pairings, or offerings

BRONZE $225/$125 for Fest vendors (listings only in printed Edible NM guide and online)

– Participation in Sweet Week
– Social Media promotions on @chocolateandcoffeefest and @ediblenewmexico Instagram accounts
– Logo/listing printed in Sweet Week Guide and on ediblenm.com and chocolateandcoffeefest.com. Includes highlight of any special events, pairings, or offerings.

IMPORTANT DATE:

– Deadline to register: January 10, 2025

– Submit details of your participation, hi-res logo, images, and art for any Edible NM ad: January 17

WHAT’S EXPECTED

– Final decisions and details on participation due no later than January 10, 2025

– You must provide a hi-res logo and promo details.

– Display a Sweet Week poster in your window.

– Display promotional materials at a point of purchase.

2025 Southwest

Chocolate & Coffee Fest

April 5 & 6, 2025 | 10am - 5pm Daily

Expo NM | Albuquerque, New Mexico

Phone: 505-933-8650

Email: Contact@ChocolateAndCoffeeFest.com

Copyright © 2009 Blue River Productions. All rights reserved