Sweet Week is an initiative to drive in-person traffic to culinary businesses throughout Albuquerque. The purpose of Sweet Week is to raise funds for, and awareness of, local non-profit organizations who champion employment opportunities for people with disabilities. 

Sweet Week takes place March 29, 2025 – April 6, 2025, leading up to, and including, the 15th annual Southwest Chocolate and Coffee Fest, taking place April 5-6, 2025 at Expo NM. 

All food & beverage businesses, or those related to chocolate or coffee products, are invited to participate.  You do not need to be a vendor at the Southwest Chocolate and Coffee Fest.  Online businesses are encouraged to partner with a local brick and mortar business for Sweet Week participation. 

Examples of Sweet Week activities:

 – Theobroma Chocolates: 15% off $15 or more
 – Elixir Chocolates: A small group truffle making class, and 15% off $15 or more
 – The Brew Coffee: A coffee cupping session, coffee class, and 15% off $15 or more
 – Boxing Bear Brewery: beer & chocolate pairing session
 – Michael Thomas Coffee: A coffee cupping session
 – Explora: The Science of Chocolate & Coffee Day on April 5
 – Plata Coffee: Coffee brewing classes
 – Lescombes Bistros: Specialty dessert item(s) on the menu
 – New Mexico Pinon Coffee: specialty coffee drink and sip & paint event 

Small Group Ticketed Experience:

 – Want to host a Sweet Week special event?

 – You decide when to host the event and, if applicable, how much to charge per person. 

 – We will add a nominal amount to every ticket as every participant will also receive a pass to the Southwest Chocolate and Coffee Fest.

 – We handle ticket sales and event registration, providing you with a list of all registrants and their contact information, as well as payment for your event.